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Boost sales during one of the most profitable times of year for many businesses
Q4 brings about a great opportunity to boost sales as consumers across the globe celebrate in this season of giving. Here are some steps you can take to get a piece of that pie.
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Use the Holidays to Your Advantage!
Take Advantage of Email Marketing
Now is NOT the time to overlook your email marketing strategy.
Not only should you be focusing on growing your email list during this time, but you should also be actively communicating with your email list as well. You should spend some time actually mapping out your email marketing strategy for the holidays.
What types of content do you plan to send out to your list this season? What special offers do you need to promote? What dates do specific content need to go out? These are just a few questions you’ll want to answer as you start your planning.
Make sure you START EARLY with your email marketing and really push those limited-time offers to create that sense of urgency amongst your audience.
If you are not currently using email campaigns as part of your marketing strategy, I highly recommend taking a look at this article to figure out where to start.
Use Influencer Marketing
If you are not familiar with influencer marketing, it’s working with other people who have some level of influence on social media to promote your products or services.
If you don’t have a huge marketing budget, I recommend seeking micro-influencers with a smaller audience but great engagement. Why? Well, for starters, micro-influencers don’t charge as much as big-name celebrities or influencers to market your product or service.
You can also achieve a greater ROI as you can work with influencers directly related to your niche thus having a more targeted audience.
Give Your Website a Festive Makeover
‘Tis the season for holiday cheer! Let your website show it.
From holiday-themed promotional offers and landing pages to making your website look a little merrier, this is the perfect opportunity to celebrate the season with your audience. You can also let your company’s personality shine through a little more than you would normally.
Optimize Your Website for Mobile
With so many consumers now surfing the internet and shopping online from their mobile devices, you definitely don’t want to hurt their experience by not making your website mobile-friendly. This will only hurt you in the long run.
If your website isn’t user-friendly, potential customers will just simply take their business elsewhere.
Prepare Your Website for a Surge in Traffic
Speaking of website optimization, you will also want to make sure your website is updated and prepared for the increase in traffic. It needs to move quickly and efficiently so visitors can easily locate what they need and checkout with no issues.
When your website is set up to properly handle heavy traffic, your company will look both professional and customer-oriented.
Make Customer Service a Top Priority
All of this talk about making sure your website is user-friendly brings us to our next point – prioritize customer service. Customer service is the lifeline of your business.
I highly recommend looking at ways you can automate your customer service from using chatbots to taking advantage of Facebook Messenger and always having a quick and easy way for your customers to have their questions answered.
We understand this season can be quite busy and even stressful at times (for businesses and consumers), but it should always be your goal to provide your customers with a pleasant experience from start to finish.
Outstanding customer service is one of your greatest marketing tools as it can lead to more referrals, repeat business, and more sales.
Create Limited Time Offers
As I briefly touched on earlier, creating limited-time offers adds that sense of urgency to encourage your customers and prospects to take immediate action. Decrease those abandoned carts and turn up the heat on those sales by giving your customers a time limit on an offer they can’t refuse.
Limited time offers are the best way to help your customers beat procrastination.
Run a Giveaway
Giveaways are a fun way to grow your email list, increase brand awareness, and attract new customers. There are so many different ways to go about running a giveaway. You may choose to offer it only on a particular marketing channel like Instagram. Or maybe you have people fill out a form on your website to enter a random drawing.
There is a bit of flexibility in how you decide to offer your giveaway, but do make sure you tailor it to your specific audience. Offer it in a format that is most accessible to your ideal customer and most beneficial to your marketing goals.
Collaborate with Other Brands
Don’t be afraid to join forces with other brands related to your niche to expand your reach this holiday season.
You don’t have to look at everyone as competition. Look at ways you can help one another grow and you will find that it is more beneficial to you in the long run. Maybe this is a method you tie into your giveaway or maybe you collaborate on a seasonal package. Whatever the case may be, this is a really great way to boost sales over the holidays.
Include Samples with Each Purchase
Give out samples with every purchase so that your customers can discover new products. Not only is this a nice little treat that can encourage more customers to buy, but it can also improve customer retention. We all want repeat customers right?
Create a Holiday Gift Guide
Gift guides are a great way to introduce your customers and prospects to new products. As consumers all over the world search the internet to find the perfect gift for that special someone, you can help guide them (and boost sales in the process).
An SEO-friendly gift guide can feature some of your best products for a specific category and can be tailored to specific search terms.
Look at What Your Competitors are Doing
Last but not least, I always, always, ALWAYS encourage business owners to study what their competitors are doing. Do not skip this step! You can see what is working best for your competitors and what you can do better in your own business to increase sales and attract new customers.
Please feel free to share some of your best tips to boost sales during the holidays in the comments! We’d love to know what has and has not been working for your own business.