The Tanzek Media blog is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As the world shifts from analogue to digital, digital marketing has gained traction. Many traditional brick-and-mortar firms have moved their operations from physical storefronts to the virtual world.
People are consuming more content online, and building a solid online presence has become a top concern for all businesses, whether they are offline or online. When it comes to digital marketing, there are no ifs and buts.
If you seriously want to expand your business in 2022, you must rely on the most excellent digital marketing tactics. In this article, we’ll dispel the most popular digital marketing myths provided by digital marketing experts that impede your success and limit your ability to make the most of your digital adventure.
Top Digital Marketing Myths
SEO Is Dead
The most prominent digital marketing myth is that search engine optimization is dead. However, SEO is more alive and vital than ever before.
If your clients can’t discover you online, they’ll start looking for other options, and even if you have the best products in the world, you won’t obtain your fair market share.
There are more than 200 million websites, and each one is vying for a spot on Google’s first page. SEO is the solution.SEO allows you to boost the visibility of your website in search engines and reach out to individuals who are interested in your services. Getting your SEO strategy right can help you achieve this.
Email Marketing is Ineffective
If you believe that email marketing is obsolete and dead, let us assure you that it is not.
Many successful online shops believe that email is the finest marketing tool for reaching out to new and existing clients. True, a poorly handled email campaign can do more harm than benefit your company. However, this does not necessarily imply that the channel is spammy and useless. Developing a successful email marketing plan can help you get the most out of email marketing.
Mobile Traffic Isn’t Very Convertible
This one makes no sense. According to a Google study, more than 70% of customers abandon an eCommerce website if it takes too long to load. If you want your mobile customers to spend more time on your website, you must have a mobile-responsive website.
People have difficulty opening their laptops, entering websites, browsing alternatives, making payments, and waiting for their things to come. They find mobile phones convenient to do things online, and businesses, on the other hand, get the desired traffic. Mobile traffic is one of the top-rated sources of traffic.
Content Marketing Strategy Isn’t Necessary
If you believe that content has no use in building the business website, traffic, and engaging users, then you are wrong. Content marketing is an essential component of your digital marketing strategy; without it, your business will struggle to establish its identity and raise awareness.
Creating high-quality, creative, and optimized content helps your company rank higher on SERPs and sends a favorable message to your target audience. Create excellent content and optimize it with the most significant content optimization resources available.
Online Reviews Aren’t That Important
We have no idea where this digital marketing myth originated. But this is not the case. Your clients are your most valuable asset because people often rely on other customer reviews.
According to studies, more than 93 percent of shoppers read internet reviews before making a purchase. While it may be tempting to disable the reviews option to avoid unpleasant remarks, doing so would negatively influence your brand’s trustworthiness. So, even if you only have a few negative comments alongside nice ones it will also assist you in determining what your clients think of your company.
Digital marketing is a landscape that is constantly evolving. What was confirmed last year might be a myth the following year. So, connecting with the best digital marketing services providers can help you filter through all the noise. Stay tuned for more exciting updates on digital marketing.