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By now I am pretty sure that you have discovered many tactics to stand out as a strong business entity on Instagram. Instagram is one of the main platforms that have become the priority of businesses when they decide to market themselves online. With almost 1 billion active users, Instagram is occupying a significant space in the digital world. For this reason, it is important to take the steps necessary to build and grow an engaged Instagram audience.
It’s not enough to just set up your account and occasionally post on Instagram, you also need to focus on building an engaged community. The followers you acquire on this platform are the supporters who are going to help boost your performance. The more you engage your followers, the more exposure and credibility your brand will have in the digital space.
Now, the question is how we can maintain a high level of engagement with our audience so that they feel connected with our business all the time. In this blog, we are going to discuss the ways how you can drive a high level of engagement on your Instagram profile. So, let’s get started:
Study your followers
The first and foremost thing you need to do is try to understand your audiences as much as you can. It is so important because you are going to create content for your target audience. You must know about their likes, dislikes, etc.
Your followers are the main supporters of your brand and they can help to advertise your brand, but you have to know what their needs and preferences are. When you have proper knowledge about your audience as a brand it drives you in the right direction for an effective marketing strategy. It not only helps you grow as a brand but also increases your engagement level with your target audiences.
If your brand is on Instagram and you want to grow your community, you should definitely follow tips from a trustworthy Instagram blog. Blogs and resources that stay up-to-date on the latest Instagram marketing trends have benefited thousands of people in developing a strong social media presence for their brands.
Ask them questions
Another effective way to engage your audience is by asking them questions regarding everything you feel is interesting. You must make it a continuous part of your content calendar to ask questions from your audience and for this purpose, you need to filter out interesting questions that are able enough to make them respond and get engage with you in a conversation.
- Filter out some interesting questions that are fun and related to your brand or niche
- Make them a continuous part of your content calendar
- You can ask them in the form of polls, survey or you can do a live session to get a live response from your audience.
The more you ask from them the more you keep them engaged with you and it is also one of the smartest ways to connect them with you and your brand.
Running contests on your Instagram account is also a very efficient way to boost its performance. It is far easier than doing a live session but it helps you get a high level of engagement with a huge amount of user-generated content.
You only need to announce a value-driven contest and make sure you advertise it properly before its starting date. Share posts on your profile to make people aware of this contest and post the rules of the contest. You can ask people to participate in this contest by using a unique hashtag that is defined by you and you must send prizes to the winners. People love free stuff, so a giveaway will encourage your audience to participate and will keep them engage with you on a high level.
Respond to your followers
The most effective way to get engaged with your audience is to respond to them as quickly as possible. This is a very important component for the growth of your business profile on Instagram. This practice is being followed by so many online businesses because they now understand the importance of timely responses to their audience.
Many marketers use the assistance of the automated response system as well so that their audience doesn’t have to wait for hours to get a reply. With the help of this automation, you can respond to your audience anytime.
You also must reply to them in the comment sections so that they may feel valued. If you seriously follow this trick, you will be able to win your audience’s trust and develop the credibility of your brand.
Hashtags still play a vital role when it comes to generating a high level of engagement because they help to bring your content in front of the type of audience it is made for. You have to be very careful while choosing hashtags for your post because hashtags can work for you but can also work against you if not properly used. Before selecting hashtags, spend some time conducting hashtag research and selecting the most relevant and effective ones that can bring you in front of the people you are looking for.
You should share information about your products, service, or anything else just for the sake of educating your audience. People feel so connected with you when you start sharing valuable information. In this way, you are actually working to benefit them so they will continue to follow you. This is also one of the smartest ways to develop a high level of engagement with your audience.
All the above-given tips are the most tried and tested methods to build genuine engagement with your followers. When you start working on increasing the engagement level of your brand on Instagram, you will gain more followers and build a strong presence online.
I hope you find this information helpful. If you have any other questions on this subject, please feel free to leave them in the comments below.