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Learn How to Increase Organic Traffic and Boost Sales in Your Business
You’ve spent countless hours working on your website. You’ve written a bunch of really awesome blog posts and shared them on social media, and now you’re just waiting for the traffic to rush in. But. . . it trickles in so slowly, you’re starting to wonder if you’ve wasted your time.
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Many of us content creators and business owners have been there before. And while you may feel defeated right now, there is a way to climb yourself out of this hole. And we are going to talk about one way for you to do that today – through search engine optimization.
What is Organic Traffic?
Organic traffic refers to the visitors who find your website through unpaid search results.
So basically, when users type a question or phrase in a search engine like Google, Bing, or Yahoo, and your website pops up in the results and they select it – this is organic traffic.
This is what we call free traffic, and who wouldn’t want FREE traffic to their website??
Increasing Organic Traffic Using SEO
There are many ways to increase traffic to your website from ads to word-of-mouth referrals. However, for the purposes of today’s post, we will focus primarily on obtaining organic traffic through search engine optimization (SEO).
What is SEO?
According to Moz, “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Optimizing your website for search engines ensures that you are getting high-quality traffic as you use keywords and phrases that users are actively searching for. It also helps you to get more eyeballs on your content.
There are many factors that go into search engines’ algorithms, but the good news is, there are tools out there that can help you out.
How Semrush Simplifies the Process
When it comes to getting your content on the first page of Google, or any other search engine for that matter, the competition can be fierce. If you aren’t an SEO expert, getting your content to rank in search engines can be quite challenging.
So what do I recommend?
Take advantage of Semrush’s SEO tools to grow organic traffic.
We use Semrush at Tanzek Media for many aspects of our digital marketing strategy, and SEO is no exception. From keyword research to tracking our search engine rank, this is a tool that we use DAILY.
How can Semrush help you with your own SEO?
- Use the SEO Writing Assistant Tool to improve the readability of your text, ensure that your content is unique, and to properly optimize your content for specific keywords and phrases. If you install the SEO Writing Assistant add-on you can actually optimize your text as you write it.
- Quickly analyze your competitor’s traffic to see what’s working best for them and what you can do better.
- Perform keyword research to determine whether or not you should enter into competition for a certain keyword.
- Monitor your own position in search results.
- Quickly build backlinks to your website using the Semrush Link Building Tool.
- Take advantage of their SEO Content Templates where they analyze your competitor’s content and provide you with ideas to create your own SEO-friendly content.
With all of these resources at your disposal, you can get your website to start ranking in no time. But please remember to be patient. It can take some time to see the fruits of your labor, but trust me – it is worth it.
Semrush is a tool that I continue to recommend to fellow digital marketers. And if you are a newbie or someone still learning SEO, Semrush can definitely help you out. Please feel free to drop any questions you may have about any of the Semrush toolkits in the comments below, and I will do my best to answer.