With over 1 billion users and several nifty shopping features, Instagram is hands down one of the best ways to boost sales in your eCommerce business. If you are looking for ways to turn the heat up on your eCommerce business, this social media giant should definitely be part of your plans.
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If you are not yet using Instagram to market your eCommerce business or aren’t finding the success you would like with it, this article is for you. Here are a few ways that you can use Instagram to grow your eCommerce business.
Use the New Instagram Checkout Feature
Instagram recently launched its Checkout feature to eligible brands in the U.S. looking to step up their eCommerce game using social media. What makes this feature so awesome is the fact that users can now make a purchase without leaving the app. This is a total game-changer for brands using Instagram to market their products. Instagram Checkout is an excellent way to convert loyal followers into customers.
Jump on the Reels bandwagon
Playing off the massive success of Tik Tok, Instagram recently introduced Reels. With Reels, you can create short-form videos and add music and special effects to show a personable side of your brand. With this feature still being so fresh, now is a really great time to jump on the bandwagon and see what this feature does for your reach on Instagram. This is also an opportunity to try out a different angle for your marketing. Perhaps you show your products and services in use, or simply show them off in a quick video.
You can use Instagram Nametags to create a QR code that links directly to your Instagram page. Instagram Nametags can be added to your business cards and other promotional materials. You can also use it during networking events (both virtual and in-person), and if you work with influencers, you can have them share it as well. This is a great way to drive traffic to your Instagram account where you share your shoppable posts.
Please note: These tags can only be scanned using the Instagram app.
Did you know that you can now tag products in your live video? Up to 30 products can be added to a collection before you go live. Items can be pinned one at a time while live. You can learn more about live shopping here.
Approved accounts can tag products in their posts (both video and static images). This is a quick and easy way to share more details about your products without typing out a long caption that most people won’t even bother reading.
Even with all of Instagram’s fancy new features, user-generated content is still one of the best ways to increase brand awareness and showcase your products. Encourage your customers to tag you in photos of them using your product. If you find it necessary, you can even work directly with influencers to ramp up the user-generated content for your brand.
If you are looking for even MORE ways to use Instagram to take your eCommerce business to new heights, check out PromoRepublic’s 19 Tips to Start Selling on Instagram.