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The design a company chooses influences how a potential customer perceives them. From color to style, various elements combine to form a first impression. A good web design can help capture your visitor’s attention by making your content accessible, readable, and visually appealing.
These elements directly impact your visitors’ perceptions of your brand and website, as well as their conversions and dwell time.
Content marketing has become a thriving market, with 90% of B2B web development companies in NYC and 86% of B2C companies utilizing the most recent strategies to expand their reach. A successful content marketing strategy, on the other hand, must work in tandem with the right website design.
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How Does Web Design Affect Content Marketing Strategy?
For brands, appearance is everything. Even though the focus in modern marketing has recently shifted to new tools and technology that will automate tasks for efficiency or improve analytics and data collection, everything remains focused on the consumer.
Your content must be written with the audience in mind. It should be written at an appropriate reading level for the average adult reader to understand. For example, college professors should aim to have their material written at a grade twelve reading level.
Although there are tips for writers of more complex material, you will benefit from learning about readability in general. All writers should write in a language that their audience.
Makes content more accessible:
A good web design allows users to use and navigate your website easily. Well-written content is only useful if your target audience can find or access it.
An intuitive web design allows visitors to get to the needed pages without spending mental energy searching for them.
Your website should make the following elements visible:
- Menu Bar
- Search Bar
- Archives Page or Button
- About Us Page
- Contact Us Page
Using the right typography can make a big difference:
Typography and fonts are critical components of web design. Your font selection will communicate the tone of your writing, your target persona, or other aspects of your content.
Make certain that the font you’ve chosen is legible. You don’t want your audience straining to read your text.
It would help if you made it easy to read, regardless of font. On small screens, use fonts that are easy to read. This is critical in this day and age of visual content.
Web design increases user engagement:
Let’s continue our discussion of how web design affects content marketing by discussing user engagement. While your content marketing efforts drive traffic to your website, elements like images, animations, infographics, videos, GIFs, and forms can increase user engagement on the page itself.
Visual elements allow your users to enjoy and digest your content more easily. However, you should always be mindful of loading times and ensure that the design stays the same as the content loads.
Web Design Elicits Emotions That Influence User Behavior:
According to research, colour alone increases brand recognition by 80%, and 92.6 percent of buyers say the visual dimension is a major factor influencing their purchase decision.
A great web design is not created by chance. Factors such as how they think and feel at a specific stage of the purchasing process are critical information that can help you design a website that will elicit emotion and positively influence their actions.
Concentrate on being a valuable resource:
Using white space on your website can help you increase sales by removing distractions. For example, a website promoting the production of butylene glycol is unlikely to generate much traffic, but the company makes excellent use of white space.
This area allows visitors to get more out of your content. Furthermore, it can aid in developing a more positive brand image. It’s a tried and true marketing strategy.
Web design enhances the appeal of the content:
Low-quality web design devalues content and brand value. Let us elaborate. You could create cutting-edge content. However, if the surrounding environment does not match the quality standard of the content, people will be less inclined to read it, reducing its value (not quality).
Because of the virtually limitless online options, internet users have become extremely picky about what they want to read. They are prepared to judge the book by its cover, so how you design that cover significantly impacts their first impression. Users form first impressions in less than 50 milliseconds, and 40% leave a website if the layout needs to be more appealing.
Increase interest in your content marketing efforts:
Whitespace generates excitement, enticing potential customers to buy your products. It cleans up your screen and streamlines the user’s journey. If your content is cluttered, it’s time to rethink your design.
Instead of using too much copy, concentrate on key elements that will pique interest. Refrain from cramming your content into a small space!
A content-friendly website using easy-to-read fonts:
Web design influences content marketing in four ways. A poorly designed website will discourage visitors from engaging with your content.
Users will be discouraged from reading and clicking if your design is cluttered or complex. A good web design is a visual fly that entices visitors to click on it. It will be easier to attract new users if your design is updated. On the other hand, a well-designed website can give you a competitive advantage.
Web design is synonymous with content marketing. Businesses now widely use Internet marketing, providing users with more options. User expectations have risen in tandem with the advancement of technology and tools, and it is in your best interests to meet and exceed those expectations.
Content marketing and web design go hand in hand. You can hire the best NYC website designers for professional web design services. When you invite a user into your home, you want them to feel relaxed, welcomed, and at ease. Changes to the design of your website will have a significant impact on your content marketing efforts. Make sure your website is content-friendly and readable on any device, whether desktop or mobile.