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Marketing a business can be a lot of work. And marketing a business online is even more work. We get it. That is why marketing automation is so very important, and Tanzek Media wants to help you out. Here are 6 time-saving hacks for busy marketers wanting to get more done in less time.
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Marketing Automation Hacks
Email marketing is still very much relevant today and is actually one of the best lead generation tools. Every business should have an email list and should make an effort to send out regular blasts.
With that being said, managing an email list can become very time-consuming if you don’t have the right processes in place. And what I mean by the right processes is – a way to automate your emails.
You should work with an email marketing platform that allows you to set up trigger emails (welcome emails, abandoned cart emails, post-purchase emails, reminders, milestone emails, etc.) as well as drip emails and opt-out emails. These emails should be set up to run on autopilot.
Here is a small sample of email marketing services that will allow you to set up trigger and drip emails.
Auto-Schedule Social Posts
When it comes to digital marketing, we cannot forget to mention social media marketing. Social media is an absolute must-have in your digital marketing strategy.
You can use this social media toolkit to manage all of your social accounts in one place. With this particular toolkit from Semrush, you can also:
✅ Schedule posts
✅ Find the best times to post
✅ Quickly create posts while surfing the web
✅ Import posts
✅ Discover the best content for your audience
✅ Boost your posts
If you really want to automate your social posting, you NEED a reliable social media scheduler. Semrush has a robust social media scheduling tool that allows you to do more than just create and schedule posts so I highly recommend it.
However, there are many other social media schedulers on the market including:
Now, while we’re on the subject of social media posting, it is important to discuss automating ideation.
Without knowing what to create, there is no need to even discuss social post scheduling. So let’s talk about a tool you can use to generate fresh ideas quickly and easily. Using the SEMrush Content Marketing Platform you can save time conducting topic research and coming up with ideas for your content.
In just a few clicks, you can unveil your audience’s interests and be presented with a list of subtopics, headlines, questions, and related searches.
Let’s talk about customer service.
You can automate your customer service to a certain extent as well. Not only can this save you a ton of money, but it can also alleviate stress and allow your company to gather leads and boost sales even when a human representative is unavailable.
You can set up chatbots to:
- answer frequently asked questions
- capture prospect/customer information
- check inventory
- process returns
- give quotes/estimates
- …and more!
Similar to a chatbot, more and more businesses are now also adopting Facebook Messenger as a means to communicate with customers on autopilot.
You can set up automated responses in Facebook Messenger which is a feature that can be used similar to a chatbot to answer frequently asked questions, present customers with a thank you message, and more.
Use a Lead Generation Tool
I highly recommend adding a lead generation widget to your website to start collecting your prospects’ information and building your email list with minimal effort.
What is your favorite marketing automation tip? What are some of your best time-saving digital marketing tips? Please feel free to share in the comments!