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If you’re trying to find an answer to a question that’s in the news right now, chances are people are Googling for it and then seeing what comes up. This is true for literally anything from how to get your dog to stop barking all the way up to how many calories are in a chicken nugget. So, we decided to do some number crunching of our own to see what topics have been attracting the most searches on Google.



Most Searched on Google

  1. SEO
  2. Email Marketing
  3. Social Media Marketing
  4. Web Design and Development


The Rise of Digital Marketing

Digital marketing is an ever-growing field that is constantly evolving. The most popular digital marketing topics in 2018 include social media, SEO, and content marketing. However, there are also a number of lesser-known digital marketing topics that are gaining popularity. In this blog section, we will discuss some of the most searched digital marketing topics in 2018. 


1. Social Media Marketing

Social media continues to be one of the most popular digital marketing platforms. According to a study by eMarketer, over two thirds (68%) of marketers use social media for their business purposes. Social media has become an essential tool for connecting with customers and building relationships.


2. SEO

SEO is the process of optimizing a website for search engine visibility. Google is the dominant search engine, and businesses that can rank higher in the search engines receive more visitors from potential customers. There are a number of ways to optimise a website for search engine visibility, and each method has its own set of pros and cons.


3. Content Marketing

Content marketing is the practice of creating and publishing content that attracts and retains customers or leads. It involves creating valuable content that is relevant to your audience and promoting it through effective distribution channels. However, if you are new to digital marketing and are attempting to understand how the content process works in a blog and how to write relevant content for your website in order to attract customers, then Incrementors professional content writers may help you with getting relevant customers to your website.


But What Exactly Is Digital Marketing?

Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It encompasses activities such as creating content, designing websites, developing social media campaigns, and measuring results. Digital marketing is used to support a wide range of business functions, including revenue generation, market research, and demand generation. 


The ultimate aim of digital marketing efforts is to connect with the target customer where he or she is, when he or she is online. Digital marketing has elements of both online and offline marketing and can be done at any stage in the customer’s lifecycle. For example, it can happen in real time—when a potential prospect first visits a business website—or after the sale is made—when customers are still actively using the brand.


The Digital Marketer’s RoleDigital marketers use technology (including social media) to create content that engages customers across their entire journey. Successful digital marketers understand this concept: they are able


Search Engine Optimization

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  3. SEO Services and Techniques
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  6. SEO Services for Website Development
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  8. SEO and Social Media Marketing Tips
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  11. SEO
  12. SEO and Social Media Marketing


SEO Factors That Influence Rankings

The most popular topics in digital marketing are SEO, social media, and online ads. All three are essential for businesses of all sizes to succeed online. Understanding how they work and how you can use them to your advantage is key to success.


SEO is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). This is done by targeting keywords and other search engine optimization ranking factors that will make the site more attractive to potential customers. A high ranking on SERPs indicates that a site is popular and likely to be of interest to customers.


Social media is an important way for businesses to connect with customers and build relationships. Sites like Facebook, Twitter, LinkedIn, and Instagram allow companies to share content, connect with customers, and build brand awareness. Social media can also be used for marketing purposes, such as advertising or generating leads.


Online ads are one of the most cost-effective ways to reach out to potential customers. They can be targeted at specific demographics or interests, making them ideal for reaching target audiences. Online ads can also be placed on sites like Google AdWords or Facebook Ads. 


Many business owners see online advertising as an effective way to generate leads or up their sales.Search engine marketing is a great way for businesses to reach out to potential customers.


The most important thing companies should do when setting up search engine marketing is determining what type of information they want to get out there and how they will be paid for this information. 


There are many ways search engine marketing can be put into play, such as posting articles on websites, purchasing keywords on Google AdWords, and advertising through social media platforms.


Companies that are looking to grow their bottom line should take a look at online ads. There are different types of ads that businesses can utilize, including old-school print ads or video advertisements. It all depends on the company’s needs and


What Do Google’s Algorithms Consider When Ranking Websites?

Google’s algorithms have been known to change and update on a regular basis, so it’s important to keep up to date with the latest changes. Some popular topics that Google considers when ranking websites include: 

  • Keyword density
  • Backlinks (from other websites)
  • Site speed
  • Number of pages indexed by Google

Domain authority – Page authority- IP address Google does not just rank websites based on the keywords and content of a website. Its algorithms also look for other factors that may impact the quality of content and navigation, such as: 

Brand trust- Competitor analysis—looking at how well your competitors are doing in the search engine results

Cross-links and social signals—how well you’re doing in relevant linking and sharing metrics

Site speed– The more speed you have, the faster your site loads, which helps attract consumer attention.


Using This to Your Advantage

When it comes to online marketing, you want to be sure that your website is reaching the right people. That’s why it’s important to know which topics are being searched for the most on Google and other search engines. In this article, we’ve compiled a list of the 10 most-searched digital marketing topics and provided some insights into what each one could mean for your business. Hopefully, this will help you target your marketing efforts more effectively and reach your target audience in a more powerful way.



  • Brian Wilson is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency leads, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors' area of expertise.

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