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With the popularity of social media platforms and the rise of video content, Youtube, Instagram, and Facebook have changed the game for almost every industry imaginable. In this article, we’ll take a closer look at some of the most important trends in online video marketing in 2023.

Why video marketing?

Video marketing is one of the most effective ways to reach your target audience.

One of the biggest benefits of video marketing is the ability to reach a large number of people quickly. With video, you can create content that is easy to share and can be quickly paced so that it’s easy for people to watch. You can also create videos that are designed to capture people’s attention and keep them engaged.


Video also allows you to test different messages and formats in order to find what works best for your audience. This way, you can find the most effective way to market your business.

Finally, video marketing like Incrementors best video marketing is a great way to connect with your target audience. Video gives you the opportunity to show your customers how your product or service works. This makes it easier for them to understand and trust your brand. So, why wait? Start now on how to market your business through video and improve your marketing results.

video marketing trends

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Top 10 video marketing trends to follow in 2023

Video marketing is on the rise and businesses of all sizes are starting to take notice. In this article, we will share with you some of the top video marketing trends that you should be aware of in 2023.


1. Video will become an essential part of content marketing strategy

Video is now one of the most popular forms of content online and businesses of all sizes are starting to adopt it into their marketing strategies. The reason why video is so popular is that it engages your audience and allows them to connect with your brand in a more personal way.


2. More video content will be produced in 2023

According to a study by VideoCab, 82% of business leaders believe that video will play an even bigger role in their marketing efforts in the next year. This is likely due to the fact that video content is effective at driving traffic, converting leads, and building trust.


3.360-degree videos will become increasingly popular

In 2023, 360-degree videos will become one of the most popular types of videos online. This is because they allow customers to experience your product or service from every angle. By creating 360-degree videos, you can increase sales and boost brand exposure.


4. Social media platforms will change

Social media platforms will change. The way we communicate with each other is changing and social media platforms are the main reason for it. Social media has become a part of our lives that cannot be ignored. We use social media to connect with people, share information, express ourselves and get connected to others in different ways. 

These days we have many social networking sites like Facebook, Twitter, etc… But what if these sites will disappear? What would happen if they do not exist anymore? Will there be an alternative or something similar?

24% of millennials prefer to use Facebook as their primary news source. This means that they are constantly using social media sites to get the latest information and interact with other consumers. As a business owner, it’s important that you take advantage of the changing landscape.


5. Virtual reality will become mainstream 

Virtual reality is a technology that creates the illusion of being in another place. It is an immersive environment, which can be experienced through head-mounted displays such as virtual reality headsets or by using special devices. The user can interact with this environment and can alter it according to his/her desires.

Virtual reality (VR) is quickly becoming a viable marketing tool for businesses and consumers everywhere. The continued growth of VR is creating new opportunities to build brand loyalty, increase sales leads, and increase awareness.


6. AI will play a key role in technology 

Artificial intelligence is able to develop more complex algorithms, and an abundance of innovative technology will be incorporated into our daily lives. With AI, we may be able to automate jobs currently performed by humans, like scheduling appointments and making restaurant reservations.


7. Blockchain will disrupt the financial system

One of the more fascinating trends to watch out for is blockchain, a digital ledger of transactions that is completely decentralized. This means that instead of being controlled by a single entity, everyone’s information is recorded in a database—not the government or a bank.


8. The future is autonomous vehicles

Autonomous vehicles are already on the rise, and they have the potential to be life-changing for consumers and businesses alike. Autonomous vehicles can eliminate congestion and improve safety, while also reducing emissions and saving money on fuel costs.

The future is autonomous vehicles. The technology is already here, and it will only continue to improve. Autonomous cars are coming and they’re going to change the way we drive forever!


9. The Internet of Things will thrive

The Internet of Things has been around for a while, but it is only now that the technology is becoming more affordable and accessible to consumers. The Internet of Things will thrive as long as there are people willing to buy into it, and this article will discuss what exactly the IoT means. 

The Internet of Things (IoT) refers to all of the Internet-enabled devices that are in the world. That includes everything from smartphones to thermostats, from security cameras to automobiles. In a word, IoT is everywhere.


10. IOT will transform manufacturing

The Internet of Things (IoT) is a rapidly growing ecosystem that connects physical objects to the internet. It allows for the creation of smart, connected devices that can sense and respond to their environment. The IoT will enable new types of products and services as well as business models based on data analytics, machine learning, and artificial intelligence.

Although most people don’t think of it as such, the Internet of Things is already being used by manufacturers to improve their business operations and efficiency. For example, a manufacturer might install monitoring software on its plant production equipment so that it can track how parts are made and what’s going wrong with them—all the while improving quality control and savings on maintenance costs.


What to do with Video Content

One of the most important things you can do to improve your video marketing efforts is to create video content. Video content can be used to promote your business, sell products, or simply explain what you do.

There are a number of different ways to create video content. You can use footage from your own videos or photos, or you can use clips from other videos or sources to make your own. You can also use interviews and testimonials to add depth to your videos.

Whatever format you choose, make sure that your video content is well-made and engaging. If it’s not, people won’t be likely to share it or watch it again. Instead, they’ll probably just move on to the next video in their queue. Video content makes for a great tool for your business. It can be used to promote your business, sell products, or simply explain what you do. You can even use it as a training tool to teach people about how you work and what you do.


Alternative to video marketing

Video marketing is one of the most popular forms of marketing today. However, it’s not the only option. Alternative video marketing strategies can be just as effective as traditional video marketing strategies.

One alternative to video marketing is live streaming. This is a great way to connect with your customers and provide them with quality service. You can also use live streaming to answer questions and provide customer support.

Another alternative to video marketing is augmented reality (AR). AR allows you to add digital content, such as images and videos, to real-world objects. This can be a great way to promote your products and services. You can also use AR to create immersive experiences for your customers.

Finally, social media platforms are a great way to promote your videos. You can use Incrementors social media agency to reach a wider audience than you would through traditional video marketing channels. Additionally, social media platforms are great ways to get feedback from your customers. This feedback can help you improve your videos and ultimately increase their effectiveness.



As video marketing becomes increasingly popular, it’s important to keep up with the latest trends in order to be successful. In this article, we’ve outlined some of the video marketing trends that you should be aware of if you want to see your videos rank high on search engines and drive traffic to your website. Whether you’re a small business looking for new ways to market yourself or an established brand that wants to expand its reach, these tips will help you achieve your goals.



  • Brian Wilson is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency leads, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors' area of expertise.

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